Main Promo Images
ChristianMusicWeekly wraps up 25 years, a quarter century, of publication. That's longer than CCM, CRR and most other.
To subscribe for free... or if you're radio and you'd like to be a reporter, click on GET IT NOW
Are you looking forward to 2018? What opportunities await you in the coming year? Where do you want to take your station and your social media channels?
Last week I asked you to pick one thing that you want to accomplish in 2018. What is your “one thing?”
Now that you've selected it, here's the next step to accomplishing your goal: make a road map to help you get to your “one thing.”
Sound easy? Maybe. But it's not as simple as you'd think. Because making a road map means you have to chose where you'd go … and where you won't go. Or, in the case of planning for the year ahead, it means choosing what you will do … and what you won't do.
And here's where it gets tough: choosing what you won't do means that you'll have to say no. A lot. It means you'll have to turn down opportunities. You'll have to choose between what's “good” and what's “great.”
How do you make those decisions? Here's a couple of things to remember:
1) Choose your “one thing.” Be very specific with whatever it is you want to accomplish. Don't be content to say, “I'm growing my audience,” instead, say, “My current audience size is (X). By December, 2018, my goal is to increase listenership by five percent.”
2) Set “mile markers” so that you can measure your success or course correct along the way. If audience growth is your goal, check your ratings. Or count the number of new donors. Your “mile markers” may look different than these examples, but make sure you're measuring your success.
3) Determine (in advance) what things will help you reach your goal. Likewise, determine what things will distract you from your goal. Base your decisions on past performance. What events or promotions have been successful in the past? Which ones took too much time and effort and didn't offer much in return? Choose the events and promotions that will help you reach your goal.
4) Add enough margin to your plan so that you can try new things. It's important to stay focused on your goal. It's also important keep your eyes open to new opportunities. Choose the ones that get you toward your goal … and measure your results.
As you work toward success in the new year, make sure you've chosen “one thing” - a solid goal to work toward - and then determine the events, activities and promotions you need to do to achieve your goal. Measure your efforts, make course corrections as needed … and always keep your eyes on the goal.
Bill Arbuckle CMW
© 2017 ChristianMusicWeekly.com
The data on this webpage is extracted from the printed/printable issue of ChristianMusicWeekly, which is free to subscribe. Subscribe on this website by using the "contact CMW" pull down menu. The printed/printable issue is available soonest each week, and may contain more information than this website. Not all charts and all weeks' data is necessarily on this website.
When asking for permission to reproduce the data or images from this website, or our printed/printable issue, permission is typically granted very quickly and at no charge, so long as conditions are met. These include a copyright notice, subscription details and/or link and the words, "Used by permission." Violation of these conditions or unauthorized reproduction will result in an immediate demand for the removal of such reproduction. Repeated violations may result in legal remedies.
|LW||TW||AC (92 entries)||Plays||+/-||Wks||On||Add|
|2||1||ZACH WILLIAMS Old Church Choir [Reunion/PLG]||244||-78||29||9||0|
|1||2||TENTH AVENUE NORTH Control (Somehow You Want Me) [Reunion/PLG]||234||-109||19||10||0|
|5||3||LAUREN DAIGLE O' Lord [Centricity/CMG]||212||-37||10||9||0|
|4||4||MATT MAHER Your Love Defends Me [Essential/PLG]||204||-58||20||9||0|
|6||5||MICAH TYLER Different [Fair Trade/PLG]||201||-48||16||9||0|
|7||6||MANDISA F/ TOBYMAC & KIRK FRANKLIN Bleed The Same [Sparrow/CMG]||185||-51||9||8||0|
|9||7||REND COLLECTIVE Rescuer [Sparrow/CMG]||183||-44||12||9||1|
|3||8||JEREMY CAMP Word Of Life [Sparrow/CMG]||174||-90||23||8||0|
|8||9||PLUMB God Help Me [Independent]||169||-65||13||8||0|
|11||10||CROWDER & TAUREN WELLS All My Hope [sixsteps/CMG]||159||-23||9||8||0|
|12||11||NEEDTOBREATHE Hard Love [Atlantic]||150||-28||26||6||0|
|13||12||RYAN STEVENSON The Gospel [Gotee/PLG]||143||-27||32||6||0|
|10||13||SIDEWALK PROPHETS Come To The Table [Fervent/Word/Curb]||139||-77||21||7||0|
|14||14||WE ARE MESSENGERS Point To You [Word/Curb]||135||-35||25||5||0|
|—||15||MATTHEW WEST Broken Things [Capitol/CMG]||135||-43||28||6||0|
|16||16||ELEVATION WORSHIP O Come To The Altar [Independent]||133||-31||30||6||0|
|17||17||JASON GRAY Learning [Centricity/CMG]||126||-31||13||6||0|
|15||18||7EVENTH TIME DOWN Only King Forever [BEC/Tooth & Nail]||115||-52||25||5||0|
|20||19||BIG DADDY WEAVE Jesus I Believe [Word/Curb]||109||-40||18||7||0|
|18||20||MERCYME Even If [Fair Trade/PLG]||105||-50||42||5||0|
|23||21||COLOR (THE) Surprise [Independent]||96||-41||17||5||0|
|19||22||TAUREN WELLS When We Pray [Reunion/PLG]||94||-58||9||6||0|
|22||23||LOVE & THE OUTCOME If I Don't Have You [Word/Atlantic]||93||-46||15||5||0|
|26||24||CASTING CROWNS Oh My Soul [Reunion/PLG]||91||-22||38||4||0|
|21||25||SKILLET Lions [Word/Atlantic]||89||-52||19||5||0|
Our business model is different from the other publications. They charge big money for the publication and then give away the list of surveyed stations. This means the important data for promoters is free, while radio stations bear the higher cost, effectively just for the right of reporting. CMW's business model charges radio nothing. Zero. Nada. But we do charge for the reporters list.
The cost is currently $25 by PayPal. It's fairly up to date. But you can help us by reporting back any changes we should make, and we'll include them on our next edition.